Numbers are not just measuring profit and loss anymore. The human aspect of a business is increasingly important in a society that considers not only price but social, economic, and environmental responsibility and sustainability. If you want your business to continue growing, start measuring engagement, public perception, word of mouth, and other relevant human aspects of business.

People now care about (and check!) whether a company develops and enhances human talent, not just to retain it but to improve work-life balance. We care whether products and services are socially responsible and environmentally friendly, not just affordable. This is for the workforce, consumers, and shareholders because it directly translates into profit.

To grow a business, leaders should have a corporate vision based on purpose because that is the only way they can get through to those who are now becoming a majority: people with a conscience who are aware our human, economic, and planetary resources are precious, limited and to be cherished, not endlessly exploited for the benefit of the few.

Grow your business from the inside out. Grow from what really makes companies thrive: our humanness.